Customer data protection in the online area

Nowadays, there are hardly any companies that can afford not to have an effective, high-impact website to attract new customers and maintain existing customer relationships. Many companies even rely on a completely web-based business model.

It goes without saying that customers in every industry, and regardless of business model, expect absolute data protection for their personal data – which is being seen as more and more valuable – such as address and payment information as well as their buying habits and usage profiles.

Every new technology raises new questions about data protection

In order to comply with data protection regulations, online transactions face numerous additional legal and high-court requirements that must be implemented in a practical yet legally appropriate manner. Constant legal changes and/or revisions, as well as supervisory data protection requirements, such as the prohibition of the Facebook “Like” button, require ongoing long-term controls of your own website, not least in order to protect you from competition-law warnings from competitors and the risk of negative public reports. Both can involve a lasting loss of trust and – like any data protection violation – can also result in additional costs.

Your data protection officer will review every detail of your website

One of our core consulting areas is thus data protection consulting. If desired, we can also be appointed as an external data protection officer, taking every aspect of customer data protection into account at all times:

  • We create legally compliant data protection statements,
  • check your website to ensure the permissible use of cookies, tracking tools (e.g. IP targeting, not just by Google Analytics), social media components (e.g. the Facebook “Like” button) and contact forms for newsletter ordering or declarations of consent to receive promotional emails (opt-in process), and
  • find constructive, practical solutions for your needs

In doing so, we do not neglect other legal areas, such as copyright and competitive law. If necessary, your data-protection-compliant website can also be supplemented by an appropriate Legal Notice (“Imprint”) as well as valid Terms and Conditions.

We help you become and remain legally compliant

This is thanks to the comprehensive practical experience of our legal experts, gained through many years of projects in a wide range of customer projects, combined with solid legal knowledge. We are able to put ourselves in your shoes and clearly prioritize your initiatives according to liability laws. Thus we also create a legally compliant basis for your website – an important requirement for your long-term online success. Each individual case is important – you won’t receive an abstract evaluation from us, and you’ll never hear us say “it can’t be done.” We have earned the trust of leading online marketers as well as our customers in industries whose core activities are not solely conducted online – from industry to retail, associations to telecommunications companies. We will gladly provide references upon request.